• Add Cash to Your LIFE
    Dee Zee is continuing to supplement your sales of Dee Zee products with cash incentives. Record your sales and earn the best incentive in the world, FREE MONEY!

    The Cash For Life program designates several Dee Zee products on a bi-monthly basis that are eligible for additional incentive dollars. Once submit your sales record, we load money onto a pre-paid MasterCard® that is issued to you upon sign-up. Its free money that can be used for anything wherever MasterCard® debit cards are accepted. It’s that easy!

    You are almost ready to start earning! Below you will find all the information you will need to fully participate in the program.
  • Dee Zee, Inc. Minimum Advertised Pricing Policy
    Dee Zee, Inc. Minimum Advertised Pricing Policy

    Dee Zee, Inc. (Dee Zee) manufactures high quality aftermarket truck accessories based out of Des Moines, IA. In order to preserve the brand integrity and value while upholding competitiveness in the marketplace, Dee Zee is instituting a policy of minimum advertised price. Such standards are designed to prevent price-based advertising that erodes the Dee Zee brand value. Minimum Advertised Pricing (MAP) applies collectively to any distributors and retailers who resell Dee Zee products to end-users. All Dee Zee resellers, direct and non-direct, are required to participate in the outlined MAP program to utilize the Dee Zee name, logos, images, trademarks, part numbers, descriptions, specifications, marketing copy, application data or any other Dee Zee materials.

    MAP Specifications

    Dee Zee greatly values the efforts of all resellers to distribute Dee Zee products and this MAP Policy shall work under the following guidelines:

    Dee Zee products are required to be advertised equal to or above the corresponding MAP listing. Active products not exclusively listed on the MAP spreadsheet are to maintain a price level no less than 15% below established Jobber pricing. Online sales and marketing strategies such as “click to see price”, “add to cart”, “instant rebate” and other discounts that cause the net price to drop below MAP are considered violations. Dee Zee corporate rebates or promotions are the only exceptions.

    MAP also applies to all advertisements of Dee Zee products in media venues including, but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, email newsletters, Internet ads, television and radio spots. Strike-through pricing or any discount or advertising below MAP is prohibited. Use of auctions and applying shipping rates to lower the price are not acceptable.

    MAP Pricing

    Dee Zee will publish MAP thresholds online and it is the responsibility of resellers to comply with all established pricing. Dee Zee reserves the right to amend program rules and adjust designated pricing at any time at its sole discretion. Such changes will apply to all resellers equally. All resellers are expected to conform to changes within ten (10) business days.


    Dee Zee products are monitored by Brand Protection Agency (BPA) to actively locate resellers that are in violation of the established MAP pricing. As a third party monitoring group, BPA will be directly involved in non-compliance actions towards resellers including enforcement and sanctions. www.brandprotectionagency.com

    Resellers found to be in non-compliance with the above MAP standards will be notified to conform to list pricing within ten (10) business days without exception. Continued negligence towards related product categories will include suspension of all Dee Zee intellectual property usage rights and loss of co-op funds until pricing is adjusted. Intentional or repeated failure to abide by this policy by direct accounts may result in new purchasing programs or account termination.

    Dee Zee is committed to upholding brand value across all selling markets. This MAP policy is designed to avoid destructive brand pricing conflicts and ensure resellers have the incentive to invest resources into services for Dee Zee customers.

    Dee Zee, Inc. P.O. Box 3090 Des Moines, IA 50316

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